As a teenager, I can remember setting up shots to take on my film camera. The care I would take trying to grab a great shot and the attention everyone would pay to the one person taking the shot so everyone would be looking at the same camera. The impatience & excitement I felt waiting for my film to get developed was like a bunch of mini-Christmas mornings. Remember when sharing photos with your friends meant getting doubles printed? Hehehe - I do!
Videos?! Well that’s another story entirely. Who else remembers the camcorders of the 80’s? While I starred in a few of those home movies as a kid, shooting video was something out of my reach in my teen years (as I can imagine it was for most). For those that could shoot video on VHS, the Super8, the DVD...well the places we have stored so many photos and videos are becoming increasingly difficult to actually enjoy. Anybody you know have a VCR laying around? Are some of you reading this wondering what a VCR is?
Here is a great example of a photo that my father took and had to wait to get it printed before he found out how awkward his children are. Gah I wish we still had that Alf sweatshirt. Do you know how much that would be worth now?!
Now? Shooting video is accessible for the masses. We can film beautiful video footage with our phones which are always at our fingertips. Our children are the most recorded generation to date & yet they will look at fewer images of themselves than the previous generation did. Why? It is estimated and less that 1 out of 100,000 photographs taken today actually ends up being a printed photograph. Videos aren’t much better. Little video clips are taken of a few moments in time and then they sit on your device or in your cloud until...well until you run out of space. Its true isn't it? All these beautiful moments are looked through quickly, a bunch are hastily deleted because as you were trying to record the next great moment, your phone told you that you had no storage space left. Right?
There is value in looking back and remembering. It reminds us of people we’ve lost, moments we loved and awkward haircuts we swear never to inflict on our children… Unearthing video clips can be even more visceral. Hearing the family singing happy birthday (badly yes, but with gusto!) or the cooing of your baby who is now 5 years old and off to school, these are the feelings that technology dreams are made of. This data allows you to time travel, brings tears to your eyes or causes laughter to flow over your lips. It is beautiful.
Consider this your wake up call people - lost memories are expensive! Instead of uploading a few photos and video clips to Facebook and letting the rest sit forgotten, we encourage you to channel your inner 80s baby. Thoughtfully and purposefully comb through your video and photos each month. Print some photos, delete others (you know you took 10 selfies to get the 1 you uploaded to Instagram ;)
Host a ‘home movie’ night (we can help!)...
Create mini photo albums for each season...
Print photos and slip them into birthday cards...
Take a blank wall in your home & cover it in family photos...
You get it!
What we do at Clipsake is give little video clips a second life. Parents are aware of the phenomena where days can drag on for what feels like a lifetime but then years go by in the blink of an eye. Most of you will have the best intentions to collect, gather and share memories and we’re guessing there are a few of you with half completed scrapbooks, or a cloud full of video clips you have been planning to do something with.
Because you’re busy, we will send monthly prompts to remind you to upload your footage into your personal online folder. Our editors who specialize in editing ametuer shot footage will coach you along the way with tips & tricks so you can capture your little ones in action. Every year after your child’s birthday, we send you their yearly keepsake video.
Memories face. Videos don't. So yes, do keep whipping out that smart phone of yours and capturing all of those giggles, jumps, messes and garbled first words. BUT PLEASE don't forget them in the cloud or your device. Watch them, share them, edit them and celebrate them.